Here are some of the featured projects we did for our trusted clients.
Logos.ph is a company that provides wide-range of types of logos depending on the needs and wants of clients/businesses. So we wanted a logo that’s universal enough that’s not look like it caters/focuses on a specific design of logos. also simple enough to make it easy to recognize and memorable.
We usually start designing by scribbling ideas especially if our client doesn’t have a specific direction in mind. In this case, since this is our own logo, we can set our own limitations and directions in order to make our workflow as focused as possible.
Since our company’s goal is to create any logos our clients can think of, we need to have a logo that’s ABSTRACT ENOUGH FOR IT TO BE VERSATILE, and SIMPLE ENOUGH TO BE MEMORABLE.
As we can see, we used TM symbol but that’s out of the picture since there are logos that uses R instead of TM when they are registered. But we liked the letter O used as a design element together with the wordmark. So we came up with several ideas that incorporate a circle and a letter inside to reference a trademark symbol without actually using the trademark symbol itself.
Let me explain these final 3 directions that we picked from a number of drafts that we have done. The 1st direction got some things that we like. for example, the 2nd letter O as a design element which is the TM symbol. but as I have said, We can’t use that so we did a little magic to revise that element without using the TM symbol. Also we are using the whole LOGO.PH as a brand name so a superscript .ph wont work. The 2nd direction on the other hand, is the closest thing we got to the final logo. It still has the letter O as a design element (to be revised). and has the .PH the same size as the rest of the wordmark.
The 3rd one was the one that’s been scratched out entirely but that’s where we got the idea to replace the TM symbol. The solid circles with the letters inside are supposed to look like individual logos but it looks like there’s so much happening, that’s why we scratched it out.
Food Tours Japan’s objective is to be the #1 brand/website for tourists/travellers who are interested in food and drink experiences in Japan. Below is the logo brief sent by the client and will be the basis of our design process. To summarize, the Logo should be simple enough to be memorable, Symbolizes Japan as a whole, and modern enough to be relevant in the industry.
I have some ideas about what (I think!) I’d like, however, I want to start from scratch. I could send you some examples of logos I don’t and don’t like but will hold back for now. There’s lots more I could have added to this brief, but I’m going to keep it in!
Stylish - I want to create a premium and distinct brand identity (extremely important!)
Contemporary Japanese-style (from a Japanese and Western perspective of Japan)
Authoritative ( Food Tours Japan is #1 destination for food-related experiences in Japan
Design element and title (main logo for website)
Simple, crisp and elegant
Design element must communicate clearly on its own (used in social media etc.)
The font must be modern and elegant (tricky! I’ve done loads of research to try and find something modern looking with a hint of Japan)
Colours: I’ve used a colour from ‘Colours of Japan’ for the hypertext links and buttons on
White (see below website integration) and colour version
Horizontal shape - unless you think a badge/square style could fit into the top navigation bar?
As usual, we started to sketch multiple drafts based on the client’s brief and slowly narrow them down to to the ones we think that looks good and made the most sense in regards with the client’s branding. We used Red as the main color since the client let us pick and it is almost understandable that Red is part of Japan’s flag and culture. And since the brand has something to do with food, we decided to use bowl as an element and chopstick in parallel position since crossing chopsticks is a Don’t in japanese culture.
Here are some of the final drafts that we have came up with. We liked the use of the red sun , the bowl and chopstick elements. He also said he loved the use of negative space on the red sun in order to show the shape of the chopstick and the bow. and so we continued to create variation and design the final logo that will really make this branding come together.
Charlton Weddings is a brand-new wedding venue near Malmesbury that hosts bespoke celebrations for couples who dream of something a little different. Below is the logo brief sent by the client. We planned to have a more elegant, intimate, and a bit classy approach together with the details the client asked below.
I need a logo for a new wedding venue that we are opening. Its in Charlton Estate house, we want a tree and maybe the name underneath (feel free to play around) but the tree is key.
Be good to get some in colour, Monochrome, some with just a little bit of colour. its more middle to high end.
Charlton Weddings title needs to be included, italics are nice but can be dated, nothing too bold.
Since the client wants a tree as the main object of the logo, We started sketching for multiple trees in different styles. from minimalist to abstract. Keeping in mind that the company deals with weddings, we had narrowed the the styles that will only fit in perfectly with the business, disregarding the over-the-top, multiple colored and cartoonish styles.
Here are some of the final drafts that we have came up with. The client picked 2 of the trees above because they said they liked a simple tree image. They are leaning towards the right one but they asked us to make the leaves a little bit more fuller. And so we followed that and came up with the tree image on the bottom. they seemed to be happy about it.
Sometimes, Logo briefs can be informal and simple. especially when a client already knows what they want to get. Just like this one. This is also a good thing since we can go straight to designing with the client’s preference in mind.
So basically the things we took note is that it should have a Vibrant/Retina Burning Color Combos, and It has something to do with Money.
DepositClaims needs fresh branding/Logo. Colour Scheme I think something really vibrant and celebratory as this is a HELL YEAH I’M ENTITLED TO SOME MONEY website.
I do love retina burning colour combo's :) Needs to appeal to both men and women tho so not neon pink lol
Since the Color scheme is already given to us, that would be the least of the problems. We should first thing about the general form and shape of our logo.
So I asked the owner regarding the company and what they do and he said “DepositClaims is for people to claim compensation if the deposit they paid for their rented property has not been protected properly.”
Basically, DepositClaims has something to do with Real Estate, Money, and Security.
With these 3 things in mind. I started sketching until I came up with the shapes I am happy with the most.
Since it has something to do with money, real estate and security, first things that came to my mind is the symbol of currency, In this case, Pound, and a home which best represents real estate. I then tried to incorporate these into each other.
What I did with the Pound sign is that I tried to manipulate the shape so that It looks minimalistic enough to have a simple shape and make it look like a door. I then incorporate it into the simple house shape. I made the corners rounded instead of sharp just to make the overall feel of the logo friendly. Rounded corners just makes it more comfortable and secure.
That’s basically the general look of the logo. I just made a solid shape version aside from the outline version since the client wants options within a similar idea.
I picked this particular gradient color since the client likes strong bright colors and i think this color looks a bit playful but still feels safe and secure which is the effect of color blue.